Today we are going to talk about how we take an individual approach to HeatSticks USA customers of both genders and make shopping in our online store comfortable and psychologically enjoyable for women and men.
Any woman spends a lot of time looking for the perfect purchase for her – “the same dress” or “those shoes”. The weaker sex is willing to spend a larger amount on the selected product than originally planned. Women can also spontaneously buy a product they like, even if objectively it is not necessary. According to statistics, 79% of women do not tend to carefully study the product card before ordering.
According to a special study, trends in offline and online shopping are changing, and women are increasingly choosing to shop online instead of traditional offline stores.
We have developed our special individual approach for HeatSticks USA customers of both genders with regard to the studies mentioned above.
We target both audiences for online sales of HeatSticks USA wide.
In our tactic, we prefer to send out different newsletters for the sexes to promote HeatSticks USA wide.
For women, we explain why the Heets cigarettes are fashionable and preferable to the modern, ultra-modern ladies.
For men, we explain why Heets cigarettes express the masculinity and high-tech image of male consumers.
So two different approaches for the HeatSticks USA market. To find out more, use this variety of sticks
But you will ask what we mean by Heets cigarettes. Heets are not positioned as cigarettes, this is an innovative device. Cigarettes are designed to burn tobacco, Heets is aimed at heating tobacco.
That is correct and we do not want to mislead HeatSticks USA consumers by saying otherwise.
But we are not technical specialists, we are marketers and promoters. We are talking about the psychological approach, which is different from the technical point of view. Consumers have got used to using cigarettes, whether they are traditional cigarettes or not. If it’s a habit, why not?
Vape tools aren’t cigarettes in the usual sense either, but we refer to them as electronic cigarettes. Why not when it’s convenient for users? The saying “Heets cigarettes” can also be an appropriate description.